Instagram reels vs YouTube shorts? Who will gain more audience?

Know everything about Instagram Reels and YouTube Shorts?

Instagram Reels: It was launched in 2008 and soon became popular in the audience. The Instagram reel is a short video platform where users can upload videos with a length of 30 sec or less. The Instagram reel has various features to create different videos it has capabilities to upload videos.

YouTube Shorts: YouTube is by far the most popular video streaming platform, they launched YouTube Shorts in March 2021. YouTube shorts have various limitations when compared with its competitors.

Now let’s compare Instagram Reels and YouTube shorts on various aspects and see who will gain more audience.

1. Professionalism: Instagram Reels are known to have videos and their creators just create videos for fun. Whereas, YouTube shorts are meant for individuals who want to work professionally. There are various social media video production companies that create these videos.

2. Time Duration: Instagram reels have the capability to upload and create videos for up to 30 sec. YouTube is a video streaming platform, you can upload long videos as well as short videos. YouTube Shorts have a duration of 60 sec.

3. Engagement and Interaction: Instagram Reels can have a good reach if and only if you have high followers. YouTube shorts can have a high reach because it has a lot more audience. When it comes to interaction Instagram reels can be shared with friends. YouTube shorts cannot be shared with friends.

4. Traffic and Reach: YouTube shorts have much more organic traffic when compared with Instagram. Instagram Reels are visible only if a user has an interest in that category. YouTube shorts are visible to subscribers and recommended to new users.

Conclusion:
Instagram Reels and YouTube Shorts both have their pros and cons. When both platforms are compared on various factors, we conclude that YouTube Shorts can help you to have a better audience and reach. But it has many limitations while creating videos so you can take the help of a Los Angeles production company to create quality and value-reach content.